From insight to impact: takeaways from the REBA Congress 2025

We recently had a standout prescence at the REBA Congress 2025. Together with Howden we showcased the power of our combined expertise in employee benefits and wellbeing strategy - demonstrating that we're stronger together. 

Maximising the potential of a multigenerational workforce

In a topical breakout session, David Collington, BWs Head of Benefit Consulting, unpacked the powerful ways to maximise your multigenerational workforce, drawing on insights from our latest research: 'The Generation Game'.

The research explores evolving workforce needs, key priorities, and common challenges across generations – all to help you leverage the unique strengths that each age group brings to the table and ultimately crack the code of the generation game. 

Backed by a comprehensive survey of 2,002 UK employees (from businesses with 10+ staff, conducted in February 2025), this report offers fresh insights and actionable strategies for HR Directors, Chief People Officers, Chief Operating Officers, and other senior leaders looking to integrate workforce insight into business strategy. 

The research shares:

• The business case for a multigenerational workforce: opportunity or obstacle?
• Key workforce challenges across Gen Z, Millennials, Gen X and Baby Boomers.
• The latest statistics on workplace wellbeing, retention and career expectations.
• Practical steps for supporting employees at every life stage.
• Why understanding your Employer DNA is critical to workforce planning.
• How to develop a people strategy that drives both inclusion and performance.
   

Discover the full research to find out what you can do today to keep your business resilient, productive and innovative.

Harnessing data for maximum impact

Howden's Executive Director of Employee Benefits, Matthew Gregson, explored the secrets to harnessing data for maximum impact in his topical breakout session. This featured findings from the latest REBA Benefits Design Research, plus a Q&A with Rachael Kneen, Chief People Officer at Experian.

In an era of complexity, cost pressures, and business performance challenges, reward leaders need to significantly improve their use of data to demonstrate the value of their activities, the value of the investment into benefits and the case for change - when it’s required.

Matthew's talk helped employers to overcome barriers to better data usage, improve data maturity and transform scattered data into powerful, board-ready insights that have impact, drive consensus and prove the long-term value of programmes.

Watch Matthew's session to learn how to:

• Build the right data model: Link strategy and goals to data requirements, identify gaps, then gather data to help you start evolving towards a mature model and better understanding of your programme and people.
• Design with purpose: Use data to evolve benefits strategies that are relevant, inclusive and fit for your workforce.
• Build compelling, evidence-based narratives that secure investment and meet business priorities.
• Define and measure ROI: Learn practical ways to maintain your data journey and build a long-term picture of the value and impact of benefits, through engagement, productivity and people risk mitigation.