Communication

Any communication strategy must be engaging, consistent and results driven.  In order to deliver this, we work with an employer to identify different employee groups and identify the optimum communication methods by tailoring communication strategies that help employees with all aspects of their benefits, focusing on pensions and Health and Wealth in the workplace.  

We want to inspire each member so that they make active choices and decisions around their own savings and later life plans, whilst appreciating the impact of each of these on their goals and the benefits that their employer also offers.

Any communication needs to target the agreed key messages, to the right members, at the right time.  This can be helped by our online pension analytical tool (GEM) by segmenting the workforce into agreed cohorts. 

Our approach

We believe in a staged approach to delivering engagement services:

• Consultancy, in order to help our clients understand their pension membership and highlight areas for attention, we undertake both an analytical (through GEM) and empathic (through member surveys) approach.
• Delivery, we recognise that the message may have to be delivered in different ways and to be tailored to the audience. We do this via online (through our member engagement portal, Me2), supporting materials (newsletters, member booklets) and face to face.
• Monitoring/review, we produce a terms of reference document and also an annual communication plan to gauge success against the benchmarks set.

Our creative agency

We recognise that every client is unique and our aim is to influence the right employee behaviour to meet each company’s objective. Our creative agency, DrumRoll, changes the way employers communicate and engage with their workforce. Using techniques more familiar in the retail ‘buy’ world, alongside our established analytical and consultancy services, DrumRoll helps companies build a successful approach to workforce engagement. Services will include regulatory communications that employers are required to tell staff as well as techniques to teach employees about their financial options regarding pensions and wider financial and wellbeing issues. Most uniquely, DrumRoll seeks to involve the workforce in a way that breaks the mould for communication.”