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Barnett Waddingham
0333 11 11 222
Any communication strategy must be engaging, consistent and results driven.  In order to deliver this, we work with an employer to identify different employee groups and identify the optimum communication methods by tailoring communication strategies that help employees with all aspects of their benefits, focusing on pensions and Health and Wealth in the workplace.  

We want to inspire each member so that they make active choices and decisions around their own savings and later life plans, whilst appreciating the impact of each of these on their goals and the benefits that their employer also offers.

Any communication needs to target the agreed key messages, to the right members, at the right time.  This can be helped by our online pension analytical tool (GEM) by segmenting the workforce into agreed cohorts. 

Our approach

We believe in a staged approach to delivering engagement services:

  • Consultancy, in order to help our clients understand their pension membership and highlight areas for attention, we undertake both an analytical (through GEM) and empathic (through member surveys) approach.
  • Delivery, we recognise that the message may have to be delivered in different ways and to be tailored to the audience. We do this via online (through our member engagement portal, Me2), supporting materials (newsletters, member booklets) and face to face.
  • Monitoring/review, we produce a terms of reference document and also an annual communication plan to gauge success against the benchmarks set.
“Thank you for the great series of presentations. Feedback suggests that our staff found them useful and worthwhile. They now have an appreciation of the value of the contribution that we make to their pension fund and of course, an improved understanding of the importance of planning for retirement.”
Head of Member Services
Our creative agency

We recognise that every client is unique and our aim is to influence the right employee behaviour to meet each company’s objective. Our creative agency, DrumRoll, changes the way employers communicate and engage with their workforce. Using techniques more familiar in the retail ‘buy’ world, alongside our established analytical and consultancy services, DrumRoll helps companies build a successful approach to workforce engagement.

DrumRoll

Find out more about DrumRoll and the services the team provides here.

Related knowledge and resources

Blogs

  • Picture for Does your pensions calculator look like Ceefax? Why it’s time to upgrade
    Does your pensions calculator look like Ceefax? Why it’s time to upgrade

    Head of Workplace Health and Wealth at Barnett Waddingham, Damian Stancombe, explains how you can help your employees learn, play and plan for their retirement by using Me2; a digital member engagement portal with a difference.

  • Picture for Pensions are products, not retirement strategies
    Pensions are products, not retirement strategies

    Let’s get something straight: a pension is not a strategy. We explain why retirement planning strategies should be about more than just pensions, providing practical solutions on how to tackle a looming retirement crisis.

  • Picture for Member engagement – making it matter
    Member engagement – making it matter

    Informed members make informed decisions - but effective engagement doesn’t just happen, it needs a well-defined strategy with clear understanding of where schemes and members are now, where they want to be, and the tools to help them get there.

  • PerioDiC - Occupational DC Schemes

    Whether you are a trustee running an occupational scheme, a company offering a master trust scheme or a contract-based scheme, these newsletters help to keep you up to date with elements relevant to your DC arrangement.

  • PerioDiC - November 2017

    In our PerioDiC newsletter, we summarise the trustee, company, and other elements to be aware of which help with running a defined contribution (DC) scheme.

  • What you need to know about the LISA

    The latest Individual Savings Account (ISA), the Lifetime ISA (LISA), launched on 6 April 2017 and is designed to help individuals buy their first home or save for retirement.

  • Nov 14 2018
    The Wellbeing 360 | London

    The workplace is dynamic and ever-changing. As wellbeing becomes integral to the employee experience, we’re giving delegates a chance to look at wellbeing from every angle through a morning full of discussion and debate.

    Location: The Science Gallery, London

  • Nov 29 2018
    The Wellbeing 360 | Leeds

    The workplace is dynamic and ever-changing. As wellbeing becomes integral to the employee experience, we’re giving delegates a chance to look at wellbeing from every angle through a morning full of discussion and debate.

    Location: Lambert's Yard, Leeds

  • New scheme to fulfil auto-enrolment duties

    United Response is a top 100 UK charity which needed a new workplace scheme to fulfil its auto-enrolment duties. We helped guide the charity through the challenges they faced.

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