I agree We use cookies on this website to help us provide the best user experience. By browsing this site you agree to their use - more information is available here.

Barnett Waddingham
0333 11 11 222
Any communication strategy must be engaging, consistent and results driven.  In order to deliver this, we work with an employer to identify different employee groups and identify the optimum communication methods by tailoring communication strategies that help employees with all aspects of their benefits, focusing on pensions and Health and Wealth in the workplace.  

We want to inspire each member so that they make active choices and decisions around their own savings and later life plans, whilst appreciating the impact of each of these on their goals and the benefits that their employer also offers.

Any communication needs to target the agreed key messages, to the right members, at the right time.  This can be helped by our online pension analytical tool (GEM) by segmenting the workforce into agreed cohorts. 

Our approach

We believe in a staged approach to delivering engagement services:

  • Consultancy, in order to help our clients understand their pension membership and highlight areas for attention, we undertake both an analytical (through GEM) and empathic (through member surveys) approach.
  • Delivery, we recognise that the message may have to be delivered in different ways and to be tailored to the audience. We do this via online (through our member engagement portal, Me2), supporting materials (newsletters, member booklets) and face to face.
  • Monitoring/review, we produce a terms of reference document and also an annual communication plan to gauge success against the benchmarks set.
Our creative agency

We recognise that every client is unique and our aim is to influence the right employee behaviour to meet each company’s objective. Our creative agency, DrumRoll, changes the way employers communicate and engage with their workforce. Using techniques more familiar in the retail ‘buy’ world, alongside our established analytical and consultancy services, DrumRoll helps companies build a successful approach to workforce engagement.

Services will include regulatory communications that employers are required to tell staff, as well as techniques to teach employees about their financial options regarding pensions and wider financial and wellbeing issues. Most uniquely, DrumRoll seeks to involve the workforce in a way that breaks the mould for communication.


Find out more about DrumRoll and the services the team provides here.

Related knowledge and resources


  • Picture for What is the cost of a contribution?
    What is the cost of a contribution?

    An employer will make a very generous contribution of 10% to a pension, but only if the employee makes a contribution of 6%. However, some employees are unable to make the 6%.

  • Picture for Delivering financial wellbeing for success
    Delivering financial wellbeing for success

    In previous REBA articles we explored why financial wellbeing is ‘fundamental not just a fad’ and then looked at how we analyse, consultant, deliver and check via our ‘ACDC’ framework. Now we explore how to deliver this into the workplace.

  • Picture for ACDC: avoiding the highway to financial hell
    ACDC: avoiding the highway to financial hell

    If you can help your workers save that little bit and take away their financial stop signs, you could take them off the “highway to hell” and help them towards that goal of “livin’ easy, livin’ free”. How do you get there?

  • PerioDiC - Occupational DC Schemes

    Whether you are a trustee running an occupational scheme, a company offering a master trust scheme or a contract-based scheme, these newsletters help to keep you up to date with elements relevant to your DC arrangement.

  • PerioDiC - November 2017

    In our PerioDiC newsletter, we summarise the trustee, company, and other elements to be aware of which help with running a defined contribution (DC) scheme.

  • What you need to know about the LISA

    The latest Individual Savings Account (ISA), the Lifetime ISA (LISA), launched on 6 April 2017 and is designed to help individuals buy their first home or save for retirement.

  • New scheme to fulfil auto-enrolment duties

    United Response is a top 100 UK charity which needed a new workplace scheme to fulfil its auto-enrolment duties. We helped guide the charity through the challenges they faced.

Updates delivered to you

Stay ahead with our latest comment, expert insight and event details.