New senior appointment will accelerate BW SIPP transformation

Barnett Waddingham has appointed Andrew Phipps as Head of SIPP Proposition and Supplier Management, strengthening our leadership and accelerating the transformation of BW SIPP.

Bringing over 20 years’ specialist experience in the self-invested personal pension (SIPP) market, Andrew will set the strategic direction for our SIPP propositions and oversee third-party supplier relationships. He will ensure our offerings remain competitive, compliant and aligned with Consumer Duty outcomes, while leading a specialist team focused on proposition development and supplier management.

"Andrew’s deep industry knowledge, proven track record in proposition development, and strong relationships across the SIPP market make him the ideal person to lead our SIPP proposition strategy."

Andrew joins us from Embark Group, where he was Product Owner for SIPP and SSAS. He previously spent 16 years at Suffolk Life / Curtis Banks, progressing to Director of Operations for B2B/Simple SIPP propositions and later Head of Product and Proposition. A former Chair of the Association of Member-Directed Pension Schemes (AMPS), he has a strong track record of developing and launching pension propositions for major providers and household-name insurers.

Recognised for taking products from concept through to delivery, Andrew has led smooth transitions into operation – embedding processes, recruiting and training teams, and establishing KPIs and MI to evidence performance and impact.

"With Consumer Duty raising the bar for customer outcomes and the regulatory landscape continuing to evolve, there’s a real opportunity to ensure our propositions deliver genuine value for customers, advisers and partners alike."

Andrew’s appointment follows those of Emily Crotty as Head of SIPP Risk and Rebecca Smith as Head of SIPP Finance. Alongside BW SIPP CEO Nick Cooper, these senior hires reinforce our commitment to investing in people and advancing our cloud-based administration system, SIPP360^®.

Andrew Phipps, Head of SIPP Proposition and Supplier Management, said: “This is an exciting time to be joining Barnett Waddingham. With Consumer Duty raising the bar for customer outcomes and the regulatory landscape continuing to evolve, there’s a real opportunity to ensure our propositions deliver genuine value for customers, advisers and partners alike. I look forward to working with the team to enhance our offerings and maintain the strong relationships that underpin good customer outcomes.”

Nick Cooper, CEO, BW SIPP, said: “Andrew’s deep industry knowledge, proven track record in proposition development, and strong relationships across the SIPP market make him the ideal person to lead our SIPP proposition strategy. His experience as AMPS Chair and his collaborative approach to working with clients and partners will be invaluable as we continue to develop our client propositions and ensure they meet the highest standards of service and governance.”