With experience across a broad range of sectors, Allan advises companies how to succeed in the data-rich economy through the effective use of data and science to deliver commercial and operational value.
Allan has delivered growth and innovation for companies across the globe - building commercially accountable data science teams and innovation functions that have transformed business performance.
Allan has significant expertise in decision science - his ability to understand commercial and operational opportunities and translate them into analytics helps to confidently bring data-lead insights to the board - giving executives the courage to act.
Feedback from clients shows Allan is particularly valued for building trust in data, intelligent decision-making and delivering a positive impact on business results.
Significant experience:
- created end-to-end insights and analytics function for £1bn global health insurer, delivering growth through defining a new product set and launching them world-wide in only 18 months. Also, substantial operational improvements including cutting the claims cost line by 2% through better use of data and decisioning.
- full set of marketing and integrated data science capabilities with organisational change to Customer Value Management at European mobile telco, delivering +€90 million (+10%) new revenues in Year 1 and +5% EBIT growth annually.
- client-side executive leadership roles with P&L responsibility for exploiting data and delivering EBITDA value from analytics at several companies, including Vodafone, Eircom, and Bupa Global.