Rod Goodyer FIA

Partner and Head of Investment Consulting

Rod is a Partner and Head of Investment Consulting. In this role, Rod leads our team of over 130 investment specialists who work with more than 450 clients, with combined assets in excess of £140bn. He retains a personal involvement with his own client portfolio, providing investment advice to trustees and employers regarding pension schemes as well as working with other institutional investors.

Rod works with clients to define their long-term investment objectives. He is a strong believer in BW’s independent culture and that consultants should work in partnership with clients.  Rod’s objective-focused approach allows him to develop pragmatic strategies across his client base bespoke to their own investment beliefs and needs.

Significant experience:

  • investment strategy review work for various clients including the implementation of de-risking frameworks
  • design and implementation of LDI and cashflow-driven strategies
  • manager selection, monitoring and review
  • investment aspects of buy-in transactions including design of an asset strategy
  • advising employers of the investment aspects of their pension arrangements

Other expertise:

Rod advises a large funeral trust on their ongoing investment strategy and has also been involved in supporting with investment aspects of expert witness work.


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