Karen blends commercial knowledge, business objectives, client and market insights, translating these into realistic marketing campaign plans for our business areas. She is responsible for devising and overseeing integrated marketing campaigns in a variety of formats across all business areas. Campaigns are designed to deliver against clear objectives, using a range of channels to reach and help our clients continue to deepen their knowledge.
Campaign measurement is used to support the continual process of marketing campaign planning and channel use. Karen specifically leads on the delivery of large thought leadership and brand campaigns, as well as external sponsorship opportunities. She is particularly keen on working collaboratively and seeks to develop strong partnerships with internal teams, external agencies and media partners.
Karen manages the campaigns and internal communications teams. She works closely with other marketing teams to ensure our expert PR, communications, events and creative teams receive articulate briefs and can deliver great marketing activity.
Karen graduated from Nottingham Trent University with a degree in Design Studies. She began her marketing career in retail before moving into financial services for many years. After a spell in healthcare, she found her way to Barnett Waddingham in 2018 and became an Associate in 2019.
Enjoys socialising with friends and relaxing with a good book. When she remembers to put on her trainers and get active, she enjoys cycling, running (not too far!) and yoga.
