Alex Pocock FIA

Managing Partner

Alex is Managing Partner with responsibility for our pension schemes and investment services.

Having joined Barnett Waddingham in 2004, Alex is dedicated to ensuring all our client-facing people, systems and services operate with integrity and to the highest standards. Through his leadership, these principles guide the business and keep our services aligned with our long-term strategic aims.

Working with business area leaders and Management Board, Alex applies his in-depth understanding of the pensions market to identify existing challenges and opportunities, providing our clients with a unique and independent offering. To support this, Alex chairs a number of boards within the business.


Alex’s appointments have included working on some of the largest pension schemes in the UK, including several well-known, large master trusts and a number of standalone schemes. His DC experience incorporates scheme sizes from £1 million up to £20 billion+ and with membership into the millions of members. In addition, Alex has had a number of appointments to DB schemes, ranging in size of up to £1 billion. This range of experience enabled him to tailor solutions to schemes with varying governance needs and to share best practice across both DB and DC clients.

Significant experience:

  • Managing, monitoring, and reviewing business operations
  • Maintaining long-lasting client relationships and driving the creation and delivery of new services
  • Developing and implementing goals, procedures and policies in line with organisational values
  • Chairing the board of BW SIPP LLP
  • Advising scheme managers/trustees on DC scheme design taking account of individual scheme circumstances/constraints
  • Advising DC master trusts on strategy, scheme design and governance
  • Investment strategy work including the design and implementation of de-risking frameworks
  • Design and implementation of LDI strategies, including trigger-based implementation approaches, for large and small clients


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