James Crossland

Consulting Lead – Online Benefits

As one of the UK's most experienced consultants in this field, in the last 15 years, James has delivered over 100 high profile projects for many of Britain’s best known brands. 

James has a deep understanding of every aspect of the delivery cycle for employee flexible benefits from initial feasibility, scheme design, broking, implementation, communication and ongoing strategy.

He has won many industry awards for his clients including ‘Best Flexible Scheme for a Large Employer’, ‘Best Total Reward Statement’ and ‘Best Communications Strategy’.

James’s experience is wide and varied, although he has particular expertise in the following sectors:

  • Utilities (Electricity, Gas, Water and Telecommunications)
  • Housing (Private Development and Social)
  • FMCG (Manufacturing and Retail)

Significant experience:

  • Advising on the split and subsequent merger of one of the UK’s largest gas and electricity providers into separate trading companies across residential and power generation.  
  • Design and delivery of a hard copy Total Reward Statement project to 80,000 employees globally, simultaneously on the same day.

Other expertise: 

James’s experience is not solely in employee benefits. He has expertise in employee recognition, delivering fully integrated benefit and recognition solutions for many clients.


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