To successfully connect with people and for your messages to land, it's important to reach the right person at the right moment so they are more receptive towards your offer - that's 'moment marketing'.
We have seen increasing interest from trustees keen to promote the use of online portals by members, for both defined benefit (DC) and defined contribution (DC) schemes.
A reward programme can cover areas such as compensation, benefits, personal growth and the work environment. However, for this article we are concentrating on the delivery of compensation and benefits in a joined up way.
Thankfully, the days of implementing a blanket approach to benefits and communications are behind us. However, the concept of ‘flexible’ benefits has been around for years, but were they really that flexible?
At the heart of any effective wellbeing strategy is a comprehensive understanding of your workforce.
Research has shown that organisations with high levels of employee engagement are more efficient and effective, and that highly engaged employees have an increased sense of wellbeing.
When it comes to making significant decisions about your workplace benefits, it’s important to know what’s on offer and what’s relevant to you at any one point in your life - I liken it to shoe shopping online.
We have recently launched our second Generation why? survey. Following the success of last year’s survey we are looking to identify and understand what financial challenges workers in the UK face and how these have changed since 2014.