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Barnett Waddingham
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How to create a benefits masterpiece

Published on

In the same way that the Louvre would claim the Mona Lisa is its most valued treasure, almost all employers would say that their employees are their greatest asset.
Starting with a blank canvas and painting this with a strategy that builds benefit choices tailored to the unique requirements of the workforce, will ultimately provide the best possible outcome for both employer and employees

If this is true, then maximising a return from that asset and engaging with employees in a more proactive way - considering what their issues are, providing education on the available options and intuitively helping them to decide what is relevant is surely the best course of action.

A blank canvas

Starting with a blank canvas and painting this with a strategy that builds benefit choices tailored to the unique requirements of the workforce, will ultimately provide the best possible outcome for both employer and employees.

Old masters

It has been clear to us for some time that the vast majority of benefit platforms offer a convenient way to facilitate choice and a ‘paint by numbers’ exercise that is suitable for everyone.

This does very little to engage the employee or cater for an individual’s specific needs, particularly during key life events.

Unless we move away from a blanket approach and engage with our employees in a more personalised way, we are at risk of creating apathy within the workforce and wasting sizeable expenditure on benefit provision.

If we can get it right and actually encourage our employees to begin ‘painting their own unique portrait’, rather than assuming we know what looks best for them, we will create an engaged workforce high in wellbeing and importantly, one that provides a return on investment.

Modern art movements

As the world evolves and employers adapt to the ever-changing demands of their staff, the need to move from a homogenous benefits strategy to a flexible, bespoke solution has become apparent.

Our philosophy is framed around innovation and our independence. We are committed to interpreting the bigger picture and looking beyond traditional solutions to help clients analyse their workforce, determine risks and build strategies to combat those risks.

analyse

build

engage

govern

It is often at this point where the strategy needs to be made accessible to the employee that the process fails. Like an old inherited masterpiece not suited to modern tastes and sidelined to the loft, engagement and take up is poor and the investment is lost.

Art nouveau

Our innovative solutions ensure that we take a modernist approach and our online engagement portal, Me2 is our path to a benefits masterpiece.

While Me2 is primarily an education and engagement portal, it is also a benefit choice and flex engine that intuitively signposts employees to areas that are relevant to them based upon initial analytics.

Unlike other platforms Me2 doesn’t just provide a long list of benefits, it categorises benefits and education into distinct pillars simplifying the process for employees.

Me2 proactively guides employees to the pillars specifically identified by them as areas of concern, offering a palette of choice so that they can begin to create a unique picture of their needs. This ensures that each individual’s primary focus is on the education and solutions pertinent to them.

An employees’ picture may develop into a family portrait and so Me2 caters for changes to personal circumstances. There is also flexibility to allow for anytime benefits, holiday and absence planning and total reward. Me2 is designed to be a one stop ‘art’ shop for an entire benefit, reward and wellbeing strategy.

For more information or to arrange a Me2 demo please click here.

This blog post was written by Carl Chapman. For further enquiries please contact Damian Stancombe, Head of Workplace Health and Wealth.


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