A trick of the mind - Professional Pensions

Article by Sebastian Cheek, Professional Pensions, 5 March 2009.

How an understanding of behavioural finance can help to encourage DC members take a more active interest in their pension scheme.

According to Barnett Waddingham partner Marcus Whitehead, behavioural finance is about “acknowledging humans are not logical computers and how we make decisions because of the way our brains are wired”.

To read the whole artcile visit Professional Pension's website

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